Should I build my own? What
about social networking? Joomla? Wordpress? Hire a developer? How can people find me? Why
does my current website suck? Too many choices for most, call us today and you will beamazed
how easy we can make this for you
You basically have two choices, paid for or open source
Paid is easier to setup and manage and generally has the best feature set
Free is harder to manage, design and upkeep
Why Shopping Cart Software?
Don't let the name fool you; shopping cart software is a lot more than just a payment gateway service. Good
shopping cart software offers a host of other tools to help get your online business up and running. Here are just
some of the ways in which comprehensive shopping cart software can help your business:
Payment Processing – Many shopping cart programs offer credit card processing as well as check, PayPal or other
methods of processing payments.
Webpage Design – Many merchants are good at selling things, not designing webpages, so some shopping cart
software will include step-by-step wizards to help take the mystery out of that process – you don’t even have to
know HTML.
Storefront Design – Step-by-step store front wizards incorporate templates and other tools to help you set up the
look of your website’s storefront.
Inventory Control – Good shopping cart software will keep track of your inventory and generate reports
automatically.
Shipping – Nearly all shopping carts offers a shipping tool that calculates shipping costs for customers based
on parameters that you set, some can even link up to common shipping methods like FedEx or UPS.
Tax Calculation – Most shopping cart software can calculate taxes, a valuable tool, especially since many states
are considering requiring merchants to collect taxes for online sales.
Customer Management – Most shopping cart software has features that will let customers view their previous
purchases. The program will also recognize the customer when they come back for a return visit.
Marketing – Some web store owners are familiar with selling their products directly to a customer, but have no
experience in taking advantage of today’s powerful internet marketing techniques. Most shopping cart software
offers integrated information on affiliate programs, social network marketing methods, and help with merchandising.
Many are able to create coupons, gift certificates or other incentives as well. In addition, they provide sales
reports and 'hit' or page-view traffic information as well to help optimize the customer conversion experience.
Security – Customers won’t purchase online if they feel the website cannot protect their personal information.
Most shopping cart software will offer protection by encrypting information, processing credit cards through
reputable processing services and by allowing customers to move through their program without having to download
cookies.
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